Comment on Influencer Ads: Here's Why

There are two ways to get ahead in the influencer space:

1. Be competitive with other influencers and grab a larger slice of the pie
2. Support the heck out of each other and grow the market so the pie is a lot bigger

Personally, it is always my policy to choose more pie.  

One of the best ways to support influencers is with likes and comments on their sponsored posts. What are you doing when you see an influencer’s sponsored post? If you get annoyed and scroll past it, you’re hurting our industry.  This is no time for ego. Sure, you’d give your eyeteeth to be part of that campaign and you know you could do a better job.  But you’re only helping yourself in the long run if you double tap and leave a comment.

Whenever I see a #sponsored post, I make a comment like...  

Influencer marketing is still hard for brands to measure, so many rely on qualitative data like comments to prove the success of campaigns. I don’t say anything untrue, I just make it a point to write out my thoughts.  I encourage you to do the same. 

Not to mention, your comments may ingratiate you to the influencer or even the brand--leading to more opportunity for you.  Win-win-win.

Are you already doing this?  Interested to hear your thoughts -- comment below.